The Changing “FACE” of the Cigar Industry! The Faces of the Brands and the ones that could be changing another Editorial by David Garofalo We know a small business owner, as is in the cigar industry, must be a jack of all trades and one of the tools they should possess is being the face of their brand. Today even some of the huge corporations and brands have attempted to put faces and personalities to […]
The rumors around Oliva Cigar Company being sold have been going around for at least a couple of years. Selling partners were rumoured to be companies like Davidoff and Altadis, and General Cigar Company. Oliva cigar company can trace its roots to Melanio Oliva who began growing tobacco in 1886 in Pinar del Rio, Cuba. In 1964 following the Cuban revolution, Gilberto Oliva would emigrate to Spain before moving to Nicaragua where he would reenter the […]
General Cigar will launch a new version of Hoyo de Monterrey exclusively for brick and mortar retailers. The new collection called Hoyo will be available in four sizes ranging in price from $5.49 to $6.99 and begins shipping to all retailers on April 1. According to Alan Willner, vice president of marketing, “We’re taking the legendary brand Hoyo de Monterrey and moving it into the future. The new Hoyo is about keeping the brand’s rich […]
According to an email sent out by General Cigar, CAO Steel Horse is unveiling two new vitolas. The line which is a spinoff of the CAO Flathead, will see the addition of two smaller size smokes. Both the Handbrake (4.5 x 50 – $6.99 SRP) and Roadkill (5.5 x 54 – $7.00) will reach retailers in mid March. The CAO Steel Horse is wrapped in a proprietary Connecticut Habano Grueso leaf and features a four-country […]
March 3, 2016 – Foundry Tobacco Company (FTC) is expanding. The maverick cigar company has added two sales brokers and a brand manager to drive growth of its innovative portfolio of cigars. FTC has hired Taven Johnson and Stephan Mayer of C.H.I.M.P., a broker agency, to represent the company’s brands in AL, DC, GA, MS, KY, MD, NC, SC, TN, VA and WV, effective today. As two of the nation’s leading cigar sales brokers, Taven […]
ICONIC MACANUDO BRAND LAUNCHES NEW LOOK General Cigar announced today that the company has modernized the design of its iconic Macanudo logo for the U.S. market. Beginning on January 15, 2016, Macanudo Café, Macanudo Maduro, Macanudo Crü Royale and Macanudo 1968 and will feature the brand’s new look. “The Macanudo logo has evolved to a more contemporary design, and packaging has been updated for visual consistency throughout the portfolio. The changes will make Macanudo even […]
It’s the new year and along comes with it price increases. General Cigar sent out its updated price list this week and included was a price increase that has a rough average of 2%. Not all the brands are affected though, but brands such as Macanudo and Cohiba were. This is the second year in a row General has raised its prices.
Scandinavian Tobacco Group Appoints New President for General Cigar and EVP for Handmade Cigars Globally Scandinavian Tobacco Group sets new management for its handmade cigar business. Regis Broersma becomes new President of General Cigar Company which is a leader in the US market for handmade and premium cigars. He succeeds Dan Carr who has stepped down and leaves the Group. Regis Broersma (38) is Dutch born and has a comprehensive, international background in sales, marketing […]
The Cigar Authority has received news from multiple credible sources that Dan Carr, President of General Cigar Company has been terminated. Dan Carr joined General Cigar in 1996 and was quickly promoted to VP of Sales. In 1999 with the acquisition of General Cigar’s mass market business he moved to Swedish Match as the North America VP of Sales. In 2004 he would receive a promotion to Senior VP of Sales and Marketing in North America […]
As part of the General Cigar; the new Bolivar and Ramon Allones are being marketed as part of Foundry Tobacco Company which is headed up by Michael Giannini. I received samples from Victoria McKee of General Cigar last week and the Bolivar piqued my interest enough to do a full review… According to the press release, “It starts with an optical lesson in history. Right on the box. Bolivar cigars are named for Simon Bolivar. […]