Black Label Trading Company had announced the appointment of Derek Matthews as their National Sales Manager for both BLTC and Black Works Studio premium cigar brands.
Mr. Matthews, an avid cigar enthusiast and Certified Retail Tobacconist, brings years of cigar retail experience and expertise in sales and marketing, promotions, special events and management to Black Label Trading Co. He will be responsible for sales team leadership, collaborating with management to develop growth strategies and implementing initiatives for brand awareness.
Stephanie Harris managing partner at Black Label Trading Co. said: “We have been growing organically since we started in 2013 and are ready to take things to the next level. When we opened our own factory in 2015 our primary focus shifted to product development and operations in Nicaragua. Bringing Derek on board is going to help put the focus on maintaining our relationships with our cigar retailers and directing the growth for the future.”
Derek Matthews said: “I’ve witnessed the profound passion and tremendous talent behind BLTC over the years and am honored to have received this opportunity. As the National Sales Manager for Black Label Trading Co. I will be supporting a brand I believe in while building a culture of positive growth in the boutique cigar category.”
Black Label Trading Co. & Black Works Studio premium cigars are distributed by Boutiques Unified.
