Today, Christian Eiroa of CLE Cigars sent out an email that announced his father Julio, and his brother, Justo are entering the cigar business. The company is JRE Tobbaco and on February 1st the company will have its own sales and distribution team which will sell what they refer to as traditional Cuban blends.
The letter from Christian Eiroa is as follows,
It is with great pleasure that I announce that my father, Julio and my brother, Justo, have entered the cigar business under the company name, JRE Tobacco Co. Their brands are Aladino, Rancho Luna and Tarascan. My father is truly a pioneer in the tobacco and cigar business, he is my mentor. My older brother and personal hero, is an agricultural engineer (graduated from the Agriculture School El Zamorano University in Honduras). He spent over 22 years building a bottled water company in Honduras and the last 4 years with Campbell Soup Company. He is extremely knowledgeable in leaf tobacco and an expert in consumer products and distribution chain management.
As of February 1st, 2016, JRE Tobacco Co. will have their own distribution and sales and marketing teams. This decision was made to protect my father’s specific vision to present to you and your customers traditional Cuban blends. He has not spared one expense and has personally taken care of every single detail of his tobacco and his blends. I sincerely hope you welcome them back into your stores with the same warmth you have shown me these past four years.
Sincerely,
