Basel, January 2017. Yet again, Davidoff Cigars is innovating to surprise and delight aficionados with exceptional cigar experiences and promises Time Beautifully, Unexpectedly Filled. The world leader in the premium cigar business introduces its latest unexpected twist to its much-loved iconic cigars – the more intense 702 Series. The line is already available in the US market and will be made available for wider release at selected Appointed Merchants in February 2017.
“It is time to unexpect. Davidoff Masterblenders have taken on the challenge to reimagine and reinvent our most iconic cigars –2000, Special R, Special T, Aniversario No. 3 among others – and give them an exciting twist for those seeking a more intense, bolder taste experience. These cigars, that have defined and refined Time, are wrapped in the new 702 ‘Habano’ wrapper from Ecuador to give them a bolder edge. The 702 Series is an exciting opportunity for those who have not yet had the chance to discover, or may want to rediscover, these iconic cigars,” explained Charles Awad, Senior Vice President Global Marketing and Innovation at Oettinger Davidoff AG.
The new 702 Series was given to an aficionado panel of 160 cigar enthusiasts. 70% of those who tasted it, found the 702 Series experience exceptional. Even panel participants who do not normally enjoy Davidoff cigars stated that the 702 Series is excellent and similar to the medium-strong Cuban cigars that they typically enjoy.
The 702 Series from Davidoff – Iconic blends that have defined and refined Time, wrapped in the new 702 ‘Habano’ wrapper from Ecuador for a creamier and more intense taste experience
This superb wrapper gives a more intense and spicy taste and provides additional scents of wood, cream and milk coffee to the cigars. Thanks to its beautiful, creamy and complex notes the 702 Series cigars have an unexpected depth and edge.
While the filler and binder tobaccos on these treasured classics remain untouched, the ‘Connecticut’ wrapper from Ecuador has been changed to the 702 ‘Habano’ wrapper, also from Ecuador. This wrapper is born from the hybrid of three Cuban ‘Habano’ seeds. It is grown exclusively for Davidoff at the San Juan finca, which is nestled in the Andes foothills in Ecuador’s province of Cotopaxi. The ash from the legendary volcano makes the soil exceptionally fertile. The rich soil and natural cloudiness of the region provide the perfect conditions to nurture the seeds for this gleaming wrapper leaf with its luxurious silky texture.
The 702 Series Family
702 Series 2000 – 5 1/6 x 43 – $15.80 MSRP
702 Series Special R – 4 7/8 x 50 – $21.40 MSRP
702 Series Aniversaro No. 3 – 6 x 50 – $26.90 MSRP
702 Series Special T – 6 x 52 – $25,20 MSRP
702 Series Double R – 7.5 x 50 – $36.50 MSRP
Launch and availability
The cigars come in wooden boxes and packs (same counts as for the regular equivalent non 702 cigar) in the traditional white and gold Davidoff colors but with a striking visual strip across the middle to indicate these are the limited 702 Series edition. They are already available in the US market and will be made available for wider release at selected Appointed Merchants in February 2017. Outside the US, the products will be launched worldwide at Davidoff Depositaries and Davidoff Flagship Stores for a limited period in February 2017.
