FRATELLO INTRODUCING THE FRATELLO TRAY AT THE IPCPR
Springfield, VA (June 23, 2015) – Fratello will unveil the Fratello Tray at this year IPCPR in New Orleans. “We decided to combine the power of engineering with functionality and style. Cutting the total Fratello shelve space by 30% while increasing our cigar output by 10% was one of our main goals” said de Frias.
The Fratello Tray will be available to IPCPR show attendees only and free with combined show deals. With a capacity for 200 cigars and 8 modular divisions this tray gives the retailer the flexibility to display and adjust the Fratello line as needed. We added a detachable secret compartment that will come with added benefits for the retailers that own the tray, said de Frias.