The following letter was sent out to retailers announcing the hiring of a new Director of Sales and Regional Sales Manager.
When our grandfather, Julius Caeser Newman, hand-rolled his first 500 cigars for the family grocer back in 1895, he was determined to provide the finest cigars and greatest level of service in the industry. Today, 120 years later, we remain focused on adhering to these founding principles of superb quality and exceptional service. To this end we are pleased to announce that we have developed the strongest sales leadership team in the industry.
First, we are delighted to introduce the newest member of our sales administration team, Cristal Blackwell-Lastra, our new Director of Sales. Cristal has over 20 years of sales and sales management experience and will be based in our Tampa, Florida, home office. Cristal will be responsible for the overall management of our sales team for both Fuente & Newman and J.C. Newman.
Second, we are excited to announce that our Regional Sales Manager from the Southern California territory, Michael Dougherty, has been promoted to National Sales Manager. In his new capacity, Michael will be working with Cristal and all of our Regional Sales Managers on a day-to-day basis to maximize the sales of Fuente & Newman and J.C. Newman products in each of your cigar shops.
Last but certainly not least, Wally Buechel will continue as our Vice President of Sales and will be working on some exciting new initiatives for both companies. Wally will also be a valuable resource to Cristal, Michael and the rest of our company.
We thank you for your continued support and look forward to you meeting our new team at the IPCPR trade show in New Orleans.
Eric and Bobby Newman
