Last week we reported that Lotus International would be distributing Elie Bleu and it caused some confusion with people wondering if this was the same company behind Lotus lighters which it is not. Today, we received the following press release which announces Lotus International will now be known as Reyns International.
In response to a wide range of changes in the business context of LOTUS INTERNATIONAL, the company will change its name to RËYNS INTERNATIONAL, launch a new company website and introduce an updated Corporate Identity. As of April 1st, LOTUS INTERNATIONAL will change its name to RËYNS INTERNATIONAL. This change will bring a fresh start for the company as it embarks on a new endeavors and strategies to bring stronger Brand recognition to the industry while pushing the limits once again on design concepts.
