NAT SHERMAN ANNOUNCES 2015 IPCPR PLANS AND NEW PRODUCT OFFERINGS
Famed Tobacconist Celebrates 85th Anniversary with Limited Edition Cigar
NEW YORK, NY (July 7, 2015) – Nat Sherman (www.natsherman.com), Tobacconist to the World since 1930, will unveil three new Sterling vitolas and a collection of new namesake ashtrays and humidors at the IPCPR tradeshow, July 17-21 in New Orleans, LA. A nod to the Company’s illustrious past and vision for the future, the limited edition Nat Sherman 85th Anniversary cigar will also be on display at the newly redesigned and expanded Nat Sherman booth (#13207).
Originally available in four traditional vitolas, The Nat Sherman Sterling will debut three new formats at the show: Short Robusto 4” x 52, Robusto 4.75” x 50, and Churchill 7” x 48. Featuring a blend of aged-Dominican filler tobaccos, Dominican binder and stunning Ecuador-grown Connecticut seed wrapper, the Sterling embodies a balance and sophistication, focused on flavor over strength. The new offerings will be sold in boxes of ten cigars, are priced at $120 (Short Robusto), $140.00 (Robusto) and $160 (Churchill).
IPCPR trade show visitors will have the added opportunity of experiencing the limited edition Nat Sherman 85th Anniversary cigar. The striking hand-made cigar is a 6.5” x 54 vitola, blending Nicaraguan filler tobaccos, with a Nicaraguan binder and a Dominican wrapper. With only 2,500 boxes in production – the cigar, which began shipping June 2015, will be sold in boxes of ten, priced at $190 per box.
Nat Sherman will also debut a new expansion into the accessories category, including a line of branded ashtrays and humidors at the tradeshow. The Nat Sherman Executive Ashtrays are made of okoumé and will be available in six finishes, featuring the signature Nat Sherman Grid design. With exterior dimensions 8.5” x 8.5”, the ashtray allows for multiple cigars and features a removable grid for effortless cleaning. The Nat Sherman Executive Ashtray will retail at $159.95.
The Nat Sherman Executive Humidor offers an elegant, highly functional, low maintenance humidor perfect for both short and long term aging of premium cigars. Available in six finishes: natural mahogany, macassar ebony, maple, burl, red matte and white matte. The humidors are made of okoumé and are lucite-lined. The non-porous, non-aromatic interior expertly preserves the integrity of a cigar’s blend. Priced at $449.95, the oversized desktop humidor boasts interior measurements 8.5” x 13.5” x 4” and exterior dimensions 10” x 15” x 6”.
“The Annual IPCPR is the preeminent event in the American premium tobacco market and we can’t think of a better venue to celebrate our 85th Anniversary and introduce several new product offerings,” said Michael Herklots, Vice President, Retail and Brand Development at Nat Sherman. “This is a truly exciting year for Nat Sherman. Reflecting on 85 years as a family owned and operated business; it’s an honor to acknowledge and celebrate the reputation for excellence and innovation that the Company has garnered since opening its doors in 1930. While we continue to celebrate our storied past, we are excited about our future and exceeding the demands of brand loyalists and new customers alike.”
Nat Sherman will unveil a brand new booth design at IPCPR, introducing a contemporary aesthetic befitting of the ever-evolving retailer. The exciting new space boasts an expanded footprint, showcasing Nat Sherman’s ongoing growth, expanding network of retail partners nationwide, and the brand’s extensive, expertly curated portfolio of products. The booth is comprised of two 16-foot towers housing Nat Sherman’s complete line of internationally acclaimed cigars. A center display will be home to the Nat Sherman humidor and ashtray collection, as well as pipe tobacco, 100% natural tobacco cigarettes and additional cigar accessories.
