News | La Palina Hires New VP Of Sales

Bob Moreno announced that he would be leaving EP Carrillo to take a position with La Palina effective November 1st, 2014 via his Facebook page,.

Bob Moreno was the Director of Marketing for Xikar, before moving over to EP Carrillo where he was the VP of Sales & Marketing. Both companies have been subject of rumors regarding their future.

In regards to his new position at La Palina, Bob Moreno states, “Another chapter ends and another one begins! I am grateful for the time together, you taught me a lot, and we will remain friends for life. Gracias señor. Now, let’s get ready to rock ‘n roll. La Palina is the new gig. To all my friends, associates, customers, and family… we will all experience the awesome blends made for Bill and Courtney. La Palina has one of the best untold stories in the industry. Talk about history and culture…I can’t wait to champion the brand.

La Palina has been without a Sales Director since Andrew Brennan and the company decided to part ways in August.