News | Roberto P. Duran Announces Partnership With Eric Piras


(Miami, Florida) March 17, 2015— Roberto P. Duran Premium Cigars & Azan Tobacco Group proudly announces its partnership with Eric Piras. Roberto Pelayo Duran continues to make aggressive moves to further expand Roberto P. Duran Premium Cigars.

Eric Piras has a high public profile, significant management experience in the tobacco trade and a strong global expertise in sales and marketing for premium cigars. Based in Hong Kong, Eric has almost 20 years’ experience in the cigar industry in Asia-Pacific, and is one of the highest profiles in this sector. Prior to him partnering with Roberto P. Duran Premium Cigars & Azan Tobacco Group, Eric Piras, a French national, joined Altadis (later acquired by Imperial Tobacco Group) in 1999. He then travelled the globe setting up, and strengthening distribution channels for the world’s number one cigar maker.

Prior to joining Altadis, Eric was the Regional Director for the Pacific Cigar Company, Habanos S.A.’s exclusive distributor in Asia-Pacific and Canada. It was during this era that Eric and Roberto Pelayo Duran struck up a lifelong friendship that culminated in them working together, again under the Roberto P. Duran Premium Cigar & Azan Tobacco Group umbrella.

Roberto Pelayo Duran said,” I am thrilled to have Eric Piras on our team. His Global network is enormous and diverse. I am very confident that with Eric on board we will be able to expand Roberto P. Duran Premium Cigars & Azan Tobacco Group brands into new markets around the World.”

Roberto P. Duran began his life’s work in his homeland of Havana, Cuba where tobacco grabbed a hold of him, and never let go. Supervising the production of cigar manufacturing in Cuba was only the beginning as he later went on to assemble and manage distribution of all Cuban cigar brands for Asia at The Pacific Cigar Company Ltd. The creation of Roberto P. Duran Premium Cigars has given Roberto the platform to introduce a brand of cigars that offer the same quality, construction, and detail which he exceeded from those he supervised while in Cuba. Roberto P. Duran’s brands include Azan Cigars, Roberto P. Duran Premium Cigar, Neya, and Baracoa.

Eric Piras

Eric Piras



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