ROBERTO DURAN PREMIUM CIGARS TO INTRODUCE THE ROBERTO P. DURAN CIGAR BRAND AT THE 2014 IPCPR
(Miami, Florida) June 30, 2014— Roberto P. Duran Premium Cigars, after a successful 2013 launch with the Azan Line of cigars is ready to come into the 2014 IPCPR with a new super-premium blend: The Roberto P. Duran Cigar Brand.
Roberto Pelayo Duran introduced the Azan line of Cigars at the 2013 IPCPR which included the Burgundy, Premium White, and Maduro Natural. Azan Cigars was very well received and can now be found in over 200 cigar shops nationwide. This year Roberto will introduce a super-premium blend under the Roberto P. Duran Premium Cigars umbrella.
The Roberto P. Duran Cigar is a super-premium cigar which pays homage to his family and his family’s city of origin in Cuba.
Roberto P. Duran said: “The Duran last name is from my Mother’s side. It was my Grandfather on my maternal side which introduced me to the joys of tobacco. He lived to be 99 years old and smoked on average about 8 cigars a day. I owe my livelihood to him. I wish to honor his memory with a cigar which bares his last name and honor the city of his birth, Baracoa.”
The Roberto P. Duran Cigar is a progressive medium to strong cigar. Roberto estimates it to be 20% stronger than the Azan brand. The binder and filler are from Nicaragua with an added leaf from Latin America added to the filler. The wrapper which was grown in Roberto’s plantation in Ecuador is very distinct one as it is an Ecuadorian Habana Criollo, very silky and with a light brown Colorado color. The color is reminiscent of the color of the original Cohiba color.
The Roberto P. Duran Cigar comes in four sizes:
- The Rio Toa (5 X52). Represents biggest river in Cuba. It is very significant to the eco-system and it is at the heart of Baracoa.
- La Punta (A torpedo 6X54) the name appeals to a Torpedo. The fort of “La Punta” built in 1802 is one of the symbols of Baracoa.
- Tainos (6×56) is an ode to the Tainos, which were the natives of Baracoa before the arrival of Colon.
- Cacique Guama (6×60) who was a Tainos Chief from Baracoa and great fighter against the Spanish occupation of their land.
Roberto said: “The Roberto P. Duran Cigar Brand has been a long time in the making. We used the absolute best tobacco available and we delayed the release of this cigar as we wanted to make absolutely sure that it was the best expression of a super-premium cigar.”
Roberto Pelayo Duran began his life’s work in his homeland of Havana, Cuba where tobacco grabbed a hold of him, and never let go. Supervising the production of cigar manufacturing in Cuba was only the beginning as he later went on to assemble and manage distribution of all Cuban cigar brands for Asia at The Pacific Cigar Company Ltd. Most recently, he contributed to the new global brand marketing strategy for British American Tobacco. The creation of Roberto P. Duran Premium Cigars has given Roberto the platform to introduce a brand of cigars that offer the same quality, construction, and detail which he exceeded from those he supervised while in Cuba.