Basel (CH) / Pinellas Park (USA) – Oettinger Davidoff is pleased to announce an important development of its business in the United States. Effective March 3, 2025, Emanuele Uccellini is appointed General Manager and President of Davidoff of Geneva USA.
Emanuele Uccellini (38) joins Davidoff of Geneva USA from the Lavazza Group where he has served in different leadership positions in Brazil, Argentina and the US for the past eight years. In his last role as Business Unit Director, he was responsible for the Distributor Markets and LATAM Business within the Americas Region. Emanuele Uccellini has extensive experience in market strategy, omni-channel business and P&L Management and a solid track record in the FMCG industry with four years at Procter & Gamble in Italy.
Beat Hauenstein, CEO Oettinger Davidoff comments: “I have tremendous confidence that with his experience and his innovative and dynamic mindset, Emanuele Uccellini will accelerate our business in the challenging US market and take it to the next level. Emanuele has a proven track record of developing successful channel strategies that are based on win-win propositions and understands the importance and value of relationships built on trust and accountability.”
Emanuele Uccellini adds: “I am very excited to join the Davidoff of Geneva USA family in Pinellas Park and I look forward to continuing driving the growth of the company’s strong brand portfolio together with the team while at the same time strengthening its position as indispensable business partner for our US customers and partners.”
Zak Medwin and Lana Fraser, who took over ad-interim leadership of Davidoff of Geneva USA in May 2024, will continue in their important leadership roles – Zak Medwin as Head of Sales and Lana Fraser as Head of Marketing & Retail of Davidoff of Geneva USA. CEO Beat Hauenstein adds: “I would like to express my sincere appreciation and thanks to Zak Medwin and Lana Fraser, as well as the entire Davidoff of Geneva USA team, for having successfully led the business in the second half of the year 2024 and for their important contributions.”
