The Changing “FACE” of the Cigar Industry! The Faces of the Brands and the ones that could be changing another Editorial by David Garofalo We know a small business owner, as is in the cigar industry, must be a jack of all trades and one of the tools they should possess is being the face of their brand. Today even some of the huge corporations and brands have attempted to put faces and personalities to […]
According to a story on the Cigar Aficionado website, Matt Booth, jeweler turned cigar personality has left Davidoff. However this might not be the last we see of Matt Booth who in a phone interview with the magazine said, “The contract ended, and I think that it’s time for a new beginning for Room101. I am grateful for the years of partnership and support from Davidoff.” That statement leaves the door open from Matt Booth […]
ROOM101 ICHIBAN EXCLUSIVE HEADED TO TINDERBOX WALDORF LOS ANGELES, CA – SEPTEMBER 21st, 2015 – Room101, the Los Angeles based luxury lifestyle brand owned by Matt Booth, is proud to announce the latest addition to their bespoke retailer exclusive series, the new Room101 Ichiban Monstro. The sixth release in the Ichiban Series is a beefy 60-ring gauge format developed for Tinderbox in Waldorf, Maryland is currently available for sale. The cigar is medium-bodied and […]
Originally slated to come in a cereal box, the innovative packaging could have been a nightmare for the cigar industry if it ws released that way. Thankfully the packaging was changed and the cigars saw their release in late 2014. The cigar is a tribute to Matt Booth’s, Uncle Lee who introduced him to cigars. Needless to say, the rest is history, however, is the cigar a worthy tribute? Cigar: Room 101 Uncle Lee Size: 6.5 […]
If you were to run into Edgar Hoil the last thing you would think is that he was a cigar maker, or a photographer, in fact you might wonder if he was a gang-banger frown South Central Los Angeles. Once you get to know him, you realize this critically acclaimed urban photographer has a story to tell though his art that carries over to his cigars. The One Shot One Kill (OSOK) is a partnership […]
This month saw the release the of the Master Collection 3 from Room 101, and it is the last installment of the Master Collection series. The release features 105,000 cigars over 5 sizes. The cigars are packed in stylish white box with half the black Sakura logo that when set next to another box creates a larger who image of the cherry blossom. According to Matt Booth at the announcement of the release, “As the […]
ROOM101 TO RELEASE FINAL MASTER COLLECTION IN FEBRUARY LOS ANGELES, CA – JANUARY 15, 2015 – Room101, the Los Angeles based luxury lifestyle brand owned by Matt Booth, has announced the final chapter of its super-premium Master Collection Series, the new Master Collection Three. The first edition, Room101 Master Collection One, which debuted in late 2013, was awarded back-to-back 90-point ratings by Cigar Aficionado Magazine. The new Master Collection Three will begin shipping nationwide on […]