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Why is Merchandising Important For a Cigar Shop – The After Show

On this episode we discuss merchandising. What is it and how does it affect the retailer and the consumer? The Cigar Authority is a member of the United Podcast Network and is recorded live in front of a studio audience at Studio 21 Podcast Cafe upstairs at Two Guys Smoke Shop in Salem, NH and as always you can find many of the cigars we discuss at

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