Why is Merchandising Important For a Cigar Shop – The After Show

On this episode we discuss merchandising. What is it and how does it affect the retailer and the consumer?

The Cigar Authority is a member of the United Podcast Network and is recorded live in front of a studio audience at Studio 21 Podcast Cafe upstairs at Two Guys Smoke Shop in Salem, NH and as always you can find many of the cigars we discuss at https://www.2GuysCigars.com/.