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Why is Merchandising Important For a Cigar Shop – The After Show

On this episode we discuss merchandising. What is it and how does it affect the retailer and the consumer? The Cigar Authority is a member of the United Podcast Network and is recorded live in front of a studio audience at Studio 21 Podcast Cafe upstairs at Two Guys Smoke Shop in Salem, NH and as always you can find many of the cigars we discuss at

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IPCPR 2016: Nat Sherman Introduces Metropolitan Habano

Nat Sherman should be the case study for all things marketing when attempting to change the image of your company. A cigar maker since the 1930s, Nat Sherman took your grandfathers brand and made it young with the help of a musician who found his passion for cigars in Michael Herklots. We caught up with Michael who was a guest on our podcast, at the Nat Sherman booth. ┬áHe takes us through the latest offerings […]

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IPCPR 2014: Epic Cigars

I’ve seen Epic Cigars around, but to be honest they are a brand I know little about. Sow when Mr. Jonathan sent me this video I had to look them up. According to the website, With passion for a good cigar and a memorable smoke, and with many years of experience of this enjoyment, Dean Parsons, founded and trademarked Epic Cigars in 2010. Epic Cigars use only the finest cigar blenders with decades of Cigar […]

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