The After Show – Challenges of Starting a New Brand

This week on The After Show brought to by RoMaCraft Tobac we discuss a hypothetical question inspired by a listener submitted question. The premise is, if you were to start a new brand would you create a cigar for the boutique marketplace or would you follow the model of an established classic cigar brand. It created an interesting discussion between Barry, Ed and Mr. Jonathan.

We also are asked what some of our favorite cigars were that didn’t qualify forĀ Cigar of the Year.