Casa Fernandez has a new name and look. The Miami based cigar company, owned and operated by Eduardo Fernandez and his son Max, serves as the distribution center for their eponymous cigar lines as well as the JFR, Lunatic, and Guardian of the Farm brands among others, and will now be operating under the name AGANORSA LEAF. The name change and new logo are designed to align the company with the Fernandez family’s massive leaf growing operation in Nicaragua, also known as AGANORSA, as well as highlight the unique tobacco cultivated by the company.
“AGANORSA tobacco is our strength.” states Terence Reilly, who serves as Vice President of Sales and Marketing. “It’s essential cigar aficionados associate our cigars with the incredible leaf we grow. Changing our name to AGANORSA LEAF is a crucial step towards that goal.”
This name change will serve as the first stage of what will be a total rebrand of the company, and while the CASA FERNANDEZ cigar brands themselves will retain the Fernandez name, the AGANORSA LEAF name and logo will be incorporated into their packaging and marketing materials as well as that of all other proprietary brands distributed by AGANORSA LEAF.
Max Fernandez states: “This is an important moment in our company’s history. We are proud to rebrand our cigar company as AGANORSA LEAF and now is the right time. Since day one the leaf that we grow in Nicaragua has made our cigars distinctive in flavor and aroma. AGANORSA has always been special. You know it when you taste it in a cigar made by us. With AGANORSA LEAF hopefully people enjoy the same experience I have; from the early days when I walked into tobacco fermentation barns and cigar factories as a kid with my father Eduardo, Arsenio and our team of experts. The smell and experience linger in your memory, and you never want to forget it. Our mission is for others to immediately recognize the distinct flavor of our great leaf and know that skilled workers with years of experience have worked these leaves in Nicaragua, to evolve into the premium habano that you hold in your hands.”
