The agreement is effective immediately. Ferio Tego’s premium cigar products are currently in production, post-production and aging. The companies expect to begin shipping products this summer. Ferio Tego, LLC, which was formed earlier this year by two former Nat Sherman Executives, acquired the brands formerly owned and distributed by Nat Sherman International, LLC and their respective intellectual property. The brands include Timeless, Metropolitan and Ancora among others.
Michael Herklots, Principal and co-Managing Member of Ferio Tego said, “This is quite a proud moment; one of excitement and exhilaration but also one of profound gratitude and appreciation. Reflecting over the last year, our lives have been disrupted in unimaginable ways, and yet through all of the tumult, here we are with renewed energy and new opportunities, not only to launch a new brand and company in Ferio Tego, but to also restore and preserve the legacy of Timeless and Metropolitan, which we worked for so long to build.”
The Timeless Collection, Herklots’ first blend contribution after joining Nat Sherman International from Davidoff of Geneva in 2011, is the company’s most award-winning brand, made up of the Sterling, Panamericana, Prestige and Supreme lines. The Metropolitan Selection features the company’s most tenured and time-honored brands. The Metropolitan Host launched in 1994, followed by Metropolitan Connecticut and Metropolitan Maduro in 1995. Metropolitan Host Maduro and Metropolitan Habano were released later.
Brendon Scott, Principal and co-Managing Member of Ferio Tego said, “We are excited about the future of Ferio Tego and our partnership with Davidoff of Geneva, USA. We are working hard with the Davidoff team and our other manufacturing partners to continue the heritage of quality and consistency of our brands and bring them back into the humidors of retailers and consumers as soon as possible.”
“Speaking on behalf of the entire Davidoff of Geneva team, we are excited to begin this journey with Michael and Brendon, along with our trusted business partners in building the Ferio Tego brand in the United States. Together, we will be restoring iconic and long-tenured product lines, along with implementing strong innovation plans for the future. Michael’s history and legacy within the premium cigar industry and our company are well known, therefore his return to working with Davidoff is a natural fit. Our shared legacy aside, Ferio Tego is great strategic fit for our company with their premium portfolio, which is built by and for true cigar connoisseurs,” said Dylan Austin, President, Davidoff of Geneva Americas.
The initial distribution plan will be phased. It is scheduled to begin with the launch of the company’s flagship Ferio Tego Brand in a limited 2021 release, followed closely by the Timeless Collection and then the Metropolitan Selection. The Ancora brand of accessories is also expected to return this year. Davidoff will integrate the complete Ferio Tego portfolio into its current portfolio and will be represented by Davidoff’s sales team.
The announcement was made this morning during the first day of Davidoff’s sales meeting which is being held in Islamorada, Florida. During the meeting, Herklots shared further, “I spent nearly the first half of my career working for Davidoff of Geneva in New York City, and after leaving to join Nat Sherman International, Brendon and I spent the subsequent almost ten years working closely with Davidoff in the manufacturing of our Host and Host Maduro blends, as well as being reciprocal vendors and customers between our respective retail stores. It feels quite fitting to come full circle in a way.”