Scandinavian Tobacco Group Appoints New President for General Cigar and EVP for Handmade Cigars Globally
Scandinavian Tobacco Group sets new management for its handmade cigar business.
Regis Broersma becomes new President of General Cigar Company which is a leader in the US market for handmade and premium cigars. He succeeds Dan Carr who has stepped down and leaves the Group.
Regis Broersma (38) is Dutch born and has a comprehensive, international background in sales, marketing and general management. Regis Broersma has worked in the Netherlands, the Czech Republic, Denmark, the UK and the US. Currently, he is Managing Director of STG Germany. Regis Broersma has worked in the cigar industry since 2002 and has a great passion for cigars.
In addition, Scandinavian Tobacco Group assigns the responsibility of its entire global hand-made cigar businesses to an Executive Vice President. Craig Reynolds assumes this responsibility which includes General Cigar.
Niels Frederiksen, CEO of Scandinavian Tobacco Group, says, “I am happy to announce Regis Broersma being new President of General Cigar. Regis has the experience and the innovative approach needed to continue the impressive development of General Cigar together with its management team. Our handmade cigar business accounts for 25% of our net sales and is a growth engine of our business. We want to reinforce this development by adding executive management capacity for the entire handmade business globally.”
The moves were made following the firing of Dan Carr which was first reported here last week.
