(Miami, Florida) April 26, 2016 – G. Gurkha Cigars’ hiring of Eddy Guerra was a strategic move to strengthen their positon in the luxury market.
A native of Miami, Florida Guerra brings with him an impressive resume, which includes the title of Marketing Director for the world renowned Nikki Beach brand, in Miami and Thailand. Guerra followed his passion and entered the cigar industry in 2010, by becoming partner in the Thailand-based ChindAsia Capital Partners, which grew to become the largest distributor of non-Cuban cigars, in Southeast Asia. Under the ChindAsia Capital Partners umbrella, Guerra helped created the Whisgars Cigar/Whiskey lounge concept, which catered to the high-end market. Under Guerra’s watch, Whisgars was an immediate success. Its growth was rapid, with the brand establishing six (6) locations, throughout Southeast Asia.
When asked about his position as Director of Marketing for Gurkha Cigars, Eddy Guerra said: ”I’m excited to bring a fresh outlook to the team. I feel that my background and love for tobacco will be beneficial to my new role in the company.”
Kaizad Hansaotia, President of Gurkha Cigars stated: “I met Eddy Guerra in Thailand, and we quickly became friends. His knowledge about cigars and marketing acumen, make him a tremendous asset to the Gurkha team. I look forward to a long and prosperous working relationship with Guerra.”
About Gurkha Cigars
Gurkha produces eight million cigars per year that are sold in more than 58 countries worldwide. And while Gurkha is known for its exclusivity, it has an impressive array of 105 brands of flawlessly handcrafted, premium cigars created in a variety of strengths, tasting profiles, and price-points. No matter what your taste, there’s a Gurkha cigar that’s perfect for your palate. And each Gurkha brand has its own artistically created packaging further separating that brand from any other.
