IPCPR 2014: Fratello Cigars

Fratello Cigars appealed to me as a non-conformist, the first thing that drew me to this cigar was the band which was in a shape that was different then anything out there. It was an eye catcher on the shelf with an almost diagonal appearance. But, what shocks me after seeing this video is the company has grown with just one blend.

You would think for a company to grow in this age of tobacco you would constantly need to come out with something new, as so many times the first question from a consumer is, “What’s new?”.

Available in 5 sizes, the Fratello cigar website states,

Conceptualized 20 years ago when Don Rafael, manager of the small retail store next to my home in the Dominican Republic, brought me in to watch a torcedor (cigar roller) perform his art. The torcedor finished the cigar, handed it to me and said “Kid, welcome to the true gentleman’s club”. Brother in Italian, Fratello embodies the true nature of this industry Camaraderie, Family and Friendship. Get ready to Experience Fratello.

Omar de Frias took a minute to tell us a little bit about the cigar…

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