In a growing trend, New Zealand might become one of the next countries to adopt a plain-packaging law. The law would require that tobacco products be sold without any branding or trademarks.
The New Zealand Parliament Health Committee passed a bill last week that gives approval to legislation to introduce these measures.
The law will be on hold until a legal challenge to Australia’s plain-packaging law has been resolved between the country and the World Trade Organization. The WTO is alleging violations of international treats.
New Zealand may become one of the next countries to adopt a plain-packaging law, which would require that cigarettes and other tobacco products be sold without any branding or distinctive trademarks.
Other countries that have vowed to introduce plain packaging are the U.K., France, South Africa and India but they too are waiting to see the result of the legal battles in Australia.
When I worked at Miami Cigar & Company, I had to create the packaging for Australia. The packages are all done in cool gray, and utilize Lucida size 12 font. The images feature a rotating set of 5 anti-smoking visuals. An example of which is below.
Plain Packaging, Australia
