S.T. DUPONT DEBUTS NEWEST SHOP-IN-SHOP AT
NEW YORK’S ICONIC NAT SHERMAN TOWNHOUSE
PARIS, FRANCE (January 28, 2015) – Prestigious luxury retailer S.T. Dupont and renowned tobacconist to the world, Nat Sherman, today celebrate decades of history and partnership with the debut of the newest S.T. Dupont Shop-In-Shop, located inside the famed Nat Sherman Townhouse in New York City. Opening in time for the Valentine’s Day retail rush, the Shop-in-Shop offers a wide range of products representing S.T. Dupont’s core pillars: The Art of Writing, The Art of Fire, The Art of Traveling and The Art of Seduction.
“Lotus International and S.T. Dupont are honored to have an S.T. Dupont Shop-In-Shop in one of New York City’s iconic stores, Nat Sherman,” said Mike Reynolds, CEO of Lotus International. “The timing of this collaboration coincides with Nat Sherman’s renewed focus and energy for their flagship store. The Shop-In-Shop compliments Nat Sherman’s atmosphere and reflects S.T. Dupont’s essence.”
Each year, the Nat Sherman Townhouse provides thousands of visitors with a uniquely timeless and memorable experience. The addition of the S.T. Dupont Shop-In-Shop serves to enhance and elevate the truly one-of-a-kind retail experience that only Nat Sherman can provide.
Amongst the diverse product offerings, the Shop-In-Shop will feature award winning writing instruments, proprietary leather goods, including belts, along with small and large leather accessories. The Art of Fire pillar will be extensively represented throughout the featured product line, including a selection of lighters and cutters from S.T. Dupont’s legendary Défi Extrême, MaxiJet and MiniJet collections.
“S.T. Dupont has long been the leader in luxury smokers’ accessories,” said Michael Herklots, Vice President, Retail and Brand Development at Nat Sherman. “Their lighters, whether a classic Ligne 2 or a sought after limited edition, are a must-have for every cigar enthusiast. This Shop-In-Shop is certainly reflective of our mutual respect, admiration and commitment to excellence in craftsmanship and service.”
About S.T. Dupont
The House of S.T. Dupont opened in France in 1872. The founder of the brand, Simon Tissot-Dupont was born in Savoy in 1847. S.T. Dupont owes its initials to him. Simon founded a carriage company which is destroyed in a fire in 1872. Unabashed, the same year he buys a workshop which makes leather briefcases for diplomats and businessman. In 1884, Simon Tissot-Dupont became the supplier of one of the world’s largest shops – Les Grands Magasins du Louvre – while maintaining his private clientele. Simon Tissot Dupont handed over his company to his sons in 1919, Lucien and Andre, who, trading under the name of Les Fils de S.T. Dupont (the Sons of S.T. Dupont) re launch the company. The company was focused on high quality travel cases and accessories. Highly qualified craftsmen are called upon and patents are taken out to protect industrial secrets. 250 workers and 17 separate trades are involved in the manufacture: goldsmiths, woodworkers, engravers, leather craftsmen, enamel workers, locksmiths, etc. S.T. Dupont transferred its workshop from rue Dieu in Paris back to the family’s hometown of Faverges (French Alps) in Savoy in 1924 where factory is located today. The head office is located in Paris, France. S.T. Dupont continues it passion today by providing the world with Classic and Haute Collections. S.T. Dupont’s artisans are meticulous in each of their trades. The S.T. Dupont Collections combine the utilization of rare materials, proprietary processes, prestige, styling and unsurpassed reliability. Requiring a tremendous amount of work and skill to create S.T. Dupont pieces are priced accordingly. Many pieces increase in value and are considered functional art and therefore collected. S.T. Dupont provides Exceptional Products for Exceptional People.
About Nat Sherman
Founded by Nat Sherman in 1930 and family-guided for three generations, Nat Sherman International continues to define the authentic tobacco experience. Through a tradition of innovation and expertly crafted products, Nat Sherman’s timeless appeal, while quintessentially New York is embraced and enjoyed worldwide.