After it’s critically acclaimed debut back in 2011, the Rocky Patel Fifty is being relaunched, but only in small batch releases and only in the brand’s most popular shape, a 6 ½ x 52 Toro.
The Rocky Patel Fifty Toro will make its return at the IPCPR trade show on July 10 and will begin shipping to tobacconists later this month. For this initial run, 1,000 lacquered 10-count boxes were produced, showcasing the Toros in an attractive, eye-catching setting replete with familiar crystals and brushed copper.
The original Rocky Patel Fifty brand was a “limited edition” issue of 2,000 numbered 20-count boxes in three vitolas – Robusto, Toro, Torpedo. It was unveiled at the IPCPR in 2011 to commemorate Rocky Patel’s 50th birthday.
“We’re excited to have the Fifty Toro back in the portfolio,” said Patel, company president and CEO. “Over the past few years, we were asked repeatedly for this cigar. It was the blend. It was the box. It was the whole luxurious package that the Fifty represented.”
Rolled at the TaviCusa factory in Esteli, Nicaragua, the relaunched Rocky Patel Fifty Toro will carry a suggested retail of $21, identical to the pricetag of the original. It will also stay true to the 2011 blend, featuring the same lush Ecuadoran Habano-seed Oscuro wrapper surrounding a Nicaraguan filler and binder blend.
Rocky Patel Premium Cigars is an artisan cigar and accessories brand headquartered in Bonita Springs, Florida, with manufacturing operations in Nicaragua and Honduras. The company’s goal is to provide the everyday cigar enthusiast with a smoking experience befitting the luxury lifestyle for which Rocky Patel himself is known.