ROOM101 TO LAUNCH EXTENSION OF PAYBACK SERIES IN FEBRUARY WITH NEW CONNECTICUT LINE
LOS ANGELES, CA – JANUARY 25, 2016 – Room101, the Los Angeles based luxury lifestyle brand owned by Matt Booth, has announced a new extension to its best-selling franchise, the new Room101 Big Payback Connecticut. The Big Payback, which first launched as a Nicaraguan Puro in May 2014, has become a very popular “everyday smoke” for those seeking big flavor at a big value.
The new Room101 Big Payback Connecticut will begin shipping nationwide on Monday, February 22nd and is set to retail from $5.50 to $7.50 per cigar. In line with the original launch of Room101 Big Payback, the new series will be available in three formats: Chavala (50 x 5), Hueso (60 x 6) and a 70 x 7.
The mild-to-medium blend is comprised of tobaccos from three different countries; a Connecticut wrapper from Ecuador, binder from Mexico and filler tobacco from three growing regions in the Dominican Republic.
The new Room101 Big Payback Connecticut will be adorned in white and gold branding with packaging similar to the original Big Payback line. In addition of 30 and 50 count boxes, Room101 will also make available limited quantities of 10 count boxes.
Matt Booth will be traveling the country conducting in-stores events to support this new release starting in late February. Stay tuned to Room101 on Facebook for the full calendar.
ABOUT ROOM101:
Room101, founded by Matt Booth in Los Angeles, CA, has expanded far beyond its roots in custom jewelry and offers a multitude of luxury goods ranging from custom instruments and leather goods to knives and premium cigars. Over the years, Room101 has been featured in top lifestyle, fashion, and specialty magazines worldwide as well as making several appearances on major network television.
Room101 cigars are hand-built by AgroIndustrias Laepe, S.A. in Honduras and exclusively distributed by Davidoff of Geneva USA.
