This week on The Cigar Authority, the guys discuss ignored cigar brands vs highlighted cigar brands. Some companies have dozens of brands but why do they only focus on a couple in their marketing & promotions while letting others remain in the shadows? We answer these questions and more while we smoke United Connecticut Toro in the first hour. Join Mr. Jonathan, David Garofalo and Ed Sullivan as we light up cigars and talk about […]
United Cigars continues its expansion with the addition of Dan Davison as their Director of Marketing. Dan comes to United Cigars with 10 years of experience in all aspects of the cigar industry from both sides of the counter. “I’m honored & excited to join United Cigars, our brands have a rich history with more stories to tell,” said Dan Davidson. “I look forward to collaborating with our distribution partners, and the great team at […]
Is there value to cigar brands? We talk to Noel Rojas from Rojas Cigars about building a brand and how to create something of value. Is an emotional connection important? The Cigar Authority is a member of the United Podcast Network and is recorded live in front of a studio audience at Studio 21 Podcast Cafe upstairs at Two Guys Smoke Shop in Salem, NH and as always you can find many of the cigars […]
What drives brand loyalty? Does price factor into it or is it something else? Why are consumers loyal to a brand? The Cigar Authority is a member of the United Podcast Network and is recorded live in front of a studio audience at Studio 21 Podcast Cafe upstairs at Two Guys Smoke Shop in Salem, NH and as always you can find many of the cigars we discuss at https://www.2GuysCigars.com/
Everyone returns to their rightful seats this week in the aftermath of last weeks chaotic show. This week we look at building a new cigar brand for the long terms as we sit down with Mo Maali as we talk about his brand Patina Cigars. We will sit down and talk with him as we discuss the challenges of building a new brand for the long term in today’s market and the regulations facing the […]
Oettinger Davidoff AG has announced an important development for their business in the Americas. Effective immediately, Dylan Austin, currently VP of Sales and Marketing, will become President – Davidoff Americas, and will take over responsibility for the Americas business that is currently led by Jim Young, SVP, Chief Commercial Officer. 38-year-old Dylan Austin joined the industry in 2005 and became part of the Davidoff family after the acquisition of Camacho Cigars in 2008. Mr. Austin has taken on roles of […]
Drew Estate, The Rebirth of Cigars, a global manufacturer and distributor of premium cigars announced today that Sam Morales, Director of Marketing, has resigned from the company to pursue other interests. Morales will be actively working to transition his work and responsibilities at the company over the next several weeks. The Executive Team of Drew Estate has begun its search for a new head of Marketing. Mr. Morales is a five-year Drew Estate veteran, having […]
(Miami, Florida) April 26, 2016 – G. Gurkha Cigars’ hiring of Eddy Guerra was a strategic move to strengthen their positon in the luxury market. A native of Miami, Florida Guerra brings with him an impressive resume, which includes the title of Marketing Director for the world renowned Nikki Beach brand, in Miami and Thailand. Guerra followed his passion and entered the cigar industry in 2010, by becoming partner in the Thailand-based ChindAsia Capital Partners, […]
There are a few measures in Massachusetts that puts tobacco under fire from the state with variety of bills currently in the Senate. Senate Bill 1119 is looking to include e-cigarettes in the definition of tobacco products and use of electronic cigarettes in the definition of smoking. Senate Bill 1194 directs the Department of Public Health to promulgate regulations for restricting the marketing and labeling of other tobacco products. Senate Bill 1453 increases the tax […]
According to information obtained by The Cigar Authority via industry sources, Villager has ended its relationship with two of its employees. Fabian Barrantes who was the Director of Marketing since 2013. Before joining the team at Villager he had helped put Swag and Aging Room on the map for Boutique Blends. Also let go was Roy MacLaren who served as the president of Villager Cigars, North America. Before joining Villager in 2012 MacLaren worked for […]