United Cigars has announced the releases of the new look of La Gianna Havana after 25 years on the market. Like Cinderella getting ready for the Ball, La Gianna has torn away her old threads to reveal the woman within. To commemorate this milestone and celebrate La Gianna’s 25th Anniversary this year United Cigars looked no further than its front step. Featuring a sophisticated new art work designed by Selected Tobaccos own Nelson Alfonso, winner of four First Prize awards for Innovative Packaging Design and Products at TFWA (Tax Free World Association) expo in Cannes, France.
The box itself, designed by Davidoff of Geneva, is comprised of two parts. The cigars are contained in a lacquered drawer that slides out of the outer frame which is then laid into a slot on the back side to properly display the cigars. “We wanted the packaging to represent the true grace of the line,” expressed Oliver Nivaud, Director of Sales & Marketing for United Cigars. “After 25 years on the market it’s great to see her all dressed up to match the elegance of the blend.”
1994 was a year that brought us household names like Amazon, Yahoo, and PlayStation not to forget Pulp Fiction and Nirvana Unplugged. Measuring the test of time, La Gianna holds her standards and like the cars that drive the streets of Havana she has become a classic.
Blended at the Davidoff Factory (Diadema Cigars de Honduras, S.A.) in Honduras, La Gianna Havana looks forward to how the next 25 years will unfold. All six sizes have been enhanced with the updated packaging and are shipping to local brick and mortar shops across the US. Available sizes in Natural and Maduro are the Bambino 4 x 44, Corona 5.5 x 44, Robusto 5 x 50, Toro 6 x 54, Torpedo 6 x 52 and Churchill 7 x 48. Retail prices range from $6 to $8 per cigar, sold in boxes of 20.
