Cigar Industry Veteran Les Mann Joins Quality Importers as EVP of Sales

Quality Importers Trading Co. and its family of businesses and brands (“QI” or the “Company”) has hired Les Mann to lead its sales effort, being named Executive Vice President of Sales.

“Our promise to this Company and our customers is to dedicate the resources necessary to create an organization that develops innovative products and provides superior customer service. I believe the addition of a seasoned professional like Les is a testament to that promise,” stated Michael Cellucci, President of QI. Cellucci continued, “I have known Les for over 10 years, and I am beyond excited to bring on someone who shares in our aggressive vision for growth, initiated by our recent acquisition of Xikar.

The opportunity ahead with QI and their family of brands is very exciting. My years with S.T. Dupont and Colibri have made me a strong and passionate believer in the power of brands. QI has also demonstrated a keen understanding of the significance of brand building, and I am excited to provide my knowledge and experience in helping QI execute its mission. Given the professional and personal relationships I have developed with industry retailers, manufacturers, media and consumers, it was very important for me, personally, that I remain in the trade as part of the next chapter in my life,” stated Les Mann.

Les brings over 30 years’ worth of B2B sales experience to QI. His level of engagement and excitement is truly inspiring and will surely raise the bar for our organization. The addition of Les delivers on our commitment to not only build upon our product offerings, but also our senior leadership as we aspire to be the world’s leading supplier of cigar and smoking accessories,” stated Michael Giordano, CEO of QI.

About Quality Importers Trading Co.
Based in Weston, FL, QI designs, imports, and wholesales proprietary-branded and third-party branded cigar humidors, cigar accessories, and custom cigar box packaging products, among other cigar-related accessories. QI sells its diversified portfolio of products to retailers, distributors and manufacturers, delivering quality, excellence and value. The Company is differentiated by its knowledgeable staff, large selection of products and brands, and its ability to source and procure product on behalf of customers.

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