Shade To Black

Drew Estate & James Hetfield Announce Shade To Black

Drew Estate, in collaboration with Metallica’s James Hetfield and BLACKENED Whiskey’s Rob Dietrich, proudly unveils the BLACKENED S84 Shade to Black cigar, challenging the norms of maduro with a rebellious twist. This latest addition to the BLACKENED lineup, a brainchild of visionary Jonathan Drew, promises aficionados an unparalleled journey of creativity and boldness.

The S84 Shade to Black cigar defies convention with its irreverent Connecticut Shade wrapper, elevating each draw into an effortless exploration of flavor and depth. It’s not merely a cigar; it’s a declaration—an homage to those who dare to flirt with greatness, standing unapologetically on the edge of innovation. The name is also a play on the classic Metallica song “Fade To Black” off their 1984 album “Ride The Lightning”.

“We wanted to craft something truly exceptional, something that embodies the spirit of rebellion and finesse,” said Jonathan Drew, Founder of Drew Estate. “With the ‘S84 Shade to Black,’ we’ve merged creativity, passion, and craftsmanship to create a cigar that transcends expectations.”

In partnership with James Hetfield of Metallica and BLACKENED Whiskey’s Rob Dietrich, Drew Estate has curated an experience that resonates with enthusiasts seeking more than just a smoke—it’s an invitation to immerse oneself in the depths of darkness and emerge enlightened. The Shade to Black will be available later this month at stores nationwide.

Learn more from the video that aired on Drew Estate’s Freestyle Live last night

 

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