La Aurora Names Willy Marante Brand Ambassador
La Aurora Cigars has appointed William “Willy” Marante as the Brand Ambassador for the United States. Willy transitions from his role as a regional sales representative for Miami Cigar & Company for the past 6 years. During his time at Miami Cigar, Willy represented multiple territories throughout the U.S. Willy Marante will begin working directly with the Miami Cigar & Company sales team effective March 1st.
Marante had this to say about the new position, “I’m humbled and honored at the opportunity. To represent the La Aurora family across the nation is a true blessing. To our trusted customers and consumers across the U.S., I look forward to engaging with you all and sharing the rich history La Aurora has to offer.”
La Aurora Sales & Marketing Director Alberto Garcia added, “We believe Marante’s prior sales experience working with multiple U.S. territories combined with his knowledge of the La Aurora portfolio are a true asset to the brand. We’re excited to have Marante join the La Aurora team and continuing our partnership with Miami Cigar as we embark on a new chapter of the Original Dominican Cigar Factory since 1903.”